Comportamiento omnicanal vía PC versus móvil: influencia de los rasgos del individuo
- Paula Rodríguez-Torrico 1
- Sonia San Martín Gutiérrez 1
- Rebeca San José Cabezudo 2
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1
Universidad de Burgos
info
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2
Universidad de Valladolid
info
Publisher: ESIC EDITORIAL
ISBN: 978-84-16701-48-3
Year of publication: 2016
Pages: 568-580
Type: Conference paper
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