Influence of habitual level of consumption on willingness to pay: A satiation, sensitization, and habituation approach

  1. Becerril-Castrillejo, I.
  2. Muñoz-Gallego, P.A.
Revista:
International Journal of Hospitality Management

ISSN: 0278-4319

Any de publicació: 2022

Volum: 103

Tipus: Article

DOI: 10.1016/J.IJHM.2022.103210 GOOGLE SCHOLAR lock_openAccés obert editor
Font de les dades: Scopus