Influence of habitual level of consumption on willingness to pay: A satiation, sensitization, and habituation approach

  1. Becerril-Castrillejo, I.
  2. Muñoz-Gallego, P.A.
Zeitschrift:
International Journal of Hospitality Management

ISSN: 0278-4319

Datum der Publikation: 2022

Ausgabe: 103

Art: Artikel

DOI: 10.1016/J.IJHM.2022.103210 GOOGLE SCHOLAR lock_openOpen Access editor
Datenquelle: Scopus