Market Orientation and Product Innovation in a Global Environment

  1. Isabel Jimenez-Zarco, Ana
  2. Pilar Martinez-Ruiz, Maria
  3. Izquierdo-Yusta, Alicia
  4. Barba-Sanchez, Virginia
Book Series:
Critical issues in global business: lessons from the past, contemporary concerns and future trends
  1. Kaynak, E (coord.)
  2. Harcar, TD (coord.)

ISBN: 978-1-888624-09-0

Year of publication: 2010

Volume: 19

Pages: 330-337

Congress: 19th World Business Congress

Type: Conference paper

GOOGLE SCHOLAR
Data source: WoS