Market Orientation and Product Innovation in a Global Environment

  1. Isabel Jimenez-Zarco, Ana
  2. Pilar Martinez-Ruiz, Maria
  3. Izquierdo-Yusta, Alicia
  4. Barba-Sanchez, Virginia
Collection de livres:
Critical issues in global business: lessons from the past, contemporary concerns and future trends
  1. Kaynak, E (coord.)
  2. Harcar, TD (coord.)

ISBN: 978-1-888624-09-0

Année de publication: 2010

Volumen: 19

Pages: 330-337

Congreso: 19th World Business Congress

Type: Communication dans un congrès

GOOGLE SCHOLAR
La source de données: WoS