Can the vital cycle explain the circular consumer journey? A historical analysis of the relationship of Spanish Generation X with emblematic brands

  1. Jiménez-Zarco, A.I.
  2. Mendez-Aparicio, M.D.
  3. Izquierdo-Yusta, A.
Aldizkaria:
Journal of Historical Research in Marketing

ISSN: 1755-7518,  1755-750X

Argitalpen urtea: 2024

Alea: 16

Zenbakia: 1

Orrialdeak: 3-24

Mota: Artikulua

DOI: 10.1108/JHRM-07-2023-0035 GOOGLE SCHOLAR
Datuen iturria: Scopus