Can the vital cycle explain the circular consumer journey? A historical analysis of the relationship of Spanish Generation X with emblematic brands

  1. Jiménez-Zarco, A.I.
  2. Mendez-Aparicio, M.D.
  3. Izquierdo-Yusta, A.
Revista:
Journal of Historical Research in Marketing

ISSN: 1755-7518,  1755-750X

Ano de publicación: 2024

Volume: 16

Número: 1

Páxinas: 3-24

Tipo: Artigo

DOI: 10.1108/JHRM-07-2023-0035 GOOGLE SCHOLAR
Fonte de datos: Scopus