Determining factors for tourist satisfaction in inland destinationsImpact on the depopulation problem
ISSN: 2174-5609
Año de publicación: 2024
Número: 27
Páginas: 77-104
Tipo: Artículo
Otras publicaciones en: Investigaciones Turísticas
Resumen
La despoblación es actualmente uno de los principales problemas que deben ser afrontados, especialmente en zonas de interior. El turismo es un sector que puede ayudar a aliviar este problema. Por tanto, sería conveniente potenciar las ventajas competitivas mediante un modelo turístico competente y sostenible que permita alcanzar un deseado nivel de desarrollo en una determinada zona geográfica. El trabajo implementa una poderosa herramienta de diagnóstico y de toma de decisiones para la actividad turística de la provincia de Burgos (España), identificando los factores clave en la satisfacción del turista, los cuales pueden ser decisivos en la decisión de recomendar y revisitar el destino seleccionado. Para ello, el trabajo presenta un modelo teórico de satisfacción turística. Los resultados destacan la importancia de la percepción del turista sobre los servicios del destino y sobre la calidad de los productos, así como su impacto en la satisfacción. Así que, mejorar esta calidad puede tener importantes implicaciones en mejorar la eficiencia de la gestión turística y, consecuentemente, en un mejor tratamiento del problema de la despoblación.
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