Navigating the Digital Era: Exploring Consumer Behavior Across Multiple Channels: A Review and Research Agenda

  1. Rodríguez-Torrico, P.
  2. San-Martín, S.
  3. San José Cabezudo, R.
Livre:
The Impact of Digitalization on Current Marketing Strategies

ISBN: 9781837536870

Année de publication: 2024

Pages: 211-229

Type: Chapitre d'ouvrage

DOI: 10.1108/978-1-83753-686-320241013 GOOGLE SCHOLAR
La source de données: Scopus