Marketing experiencial y sostenible
MARK-EXPE-SOS
Universidad Autónoma de Tamaulipas
Cd. Victoria, MéxicoPublicaciones en colaboración con investigadores/as de Universidad Autónoma de Tamaulipas (2)
2021
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Social Marketing Actions in Small-Format Convenience Stores: The Case of Oxxo in Mexico
Applied Social Marketing and Quality of Life: Case Studies from an International Perspective (Springer), pp. 393-403
2019
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Effects of brand-related and market signals on franchisees’ entrepreneurial decisions: a multi-country panel data analysis
International Entrepreneurship and Management Journal, Vol. 15, Núm. 2, pp. 573-588