Publicaciones en colaboración con investigadores/as de Universidad Autónoma de Tamaulipas (2)

2021

  1. Social Marketing Actions in Small-Format Convenience Stores: The Case of Oxxo in Mexico

    Applied Social Marketing and Quality of Life: Case Studies from an International Perspective (Springer), pp. 393-403

2019

  1. Effects of brand-related and market signals on franchisees’ entrepreneurial decisions: a multi-country panel data analysis

    International Entrepreneurship and Management Journal, Vol. 15, Núm. 2, pp. 573-588