Marketing experiencial y sostenible
MARK-EXPE-SOS
Universidad Rey Juan Carlos
Madrid, EspañaPublicaciones en colaboración con investigadores/as de Universidad Rey Juan Carlos (4)
2022
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The Impact of Socrative Exit Tickets on Initial Teacher Training
College Teaching, Vol. 70, Núm. 4, pp. 413-421
2017
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Do affective variables make a difference in consumers behavior toward mobile advertising?
Frontiers in Psychology, Vol. 7, Núm. JAN
2015
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Attitudes toward mobile advertising among users versus non-users of the mobile Internet
Telematics and Informatics, Vol. 32, Núm. 2, pp. 355-366
2012
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Antecedents and consequences of attitude toward mobile advertising: The spanish case study
Studies in Fuzziness and Soft Computing (Springer), pp. 297-312