Departamento: ECONOMIA Y ADMON. DE EMPRESAS

Facultad/Centro de investigación: FAC. DE CC. ECONOMICAS Y EMPRESARIALES

Area: Marketing and Market Research

Research group: Research in Marketing and Innovation

Email: ibecerril@ubu.es

Doctor by the Universidad de Salamanca with the thesis Value perception and post-purchase behaviors of recurring customers evidence in hedonic services with contractual and non-contractual linkage 2023. Supervised by Dr. Pablo Muñoz Gallego.