FAC. DE CC. ECONOMICAS Y EMPRESARIALES
Academic center
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La Salle University
Filadelfia, Estados UnidosPublications in collaboration with researchers from La Salle University (1)
2021
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Social Marketing Actions in Small-Format Convenience Stores: The Case of Oxxo in Mexico
Applied Social Marketing and Quality of Life: Case Studies from an International Perspective (Springer), pp. 393-403