Personally engaged with retail clients: Marketing 3.0 in response to new consumer profiles
- Jiménez-Zarco, A.I.
- Martínez-Ruiz, M.P.
- Izquierdo-Yusta, A.
ISBN: 9781466673571
Year of publication: 2014
Volume: 4-4
Pages: 2060-2078
Type: Book chapter
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