Personally engaged with retail clients: Marketing 3.0 in response to new consumer profiles

  1. Jiménez-Zarco, A.I.
  2. Martínez-Ruiz, M.P.
  3. Izquierdo-Yusta, A.
Livre:
Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications

ISBN: 9781466673571

Année de publication: 2014

Volumen: 4-4

Pages: 2060-2078

Type: Chapitre d'ouvrage

DOI: 10.4018/978-1-4666-7357-1.CH102 GOOGLE SCHOLAR
La source de données: Scopus