Personally engaged with retail clients: Marketing 3.0 in response to new consumer profiles

  1. Jiménez-Zarco, A.I.
  2. Martínez-Ruiz, M.P.
  3. Izquierdo-Yusta, A.
Liburua:
Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications

ISBN: 9781466673571

Argitalpen urtea: 2014

Alea: 4-4

Orrialdeak: 2060-2078

Mota: Liburuko kapitulua

DOI: 10.4018/978-1-4666-7357-1.CH102 GOOGLE SCHOLAR
Datuen iturria: Scopus