Personally engaged with retail clients: Marketing 3.0 in response to new consumer profiles

  1. Jiménez-Zarco, A.I.
  2. Martínez-Ruiz, M.P.
  3. Izquierdo-Yusta, A.
Buch:
Handbook of Research on Retailer-Consumer Relationship Development

ISBN: 9781466660755

Datum der Publikation: 2014

Seiten: 219-237

Art: Buch-Kapitel

DOI: 10.4018/978-1-4666-6074-8.CH012 GOOGLE SCHOLAR
Datenquelle: Scopus