Personally engaged with retail clients: Marketing 3.0 in response to new consumer profiles

  1. Jiménez-Zarco, A.I.
  2. Martínez-Ruiz, M.P.
  3. Izquierdo-Yusta, A.
Livre:
Handbook of Research on Retailer-Consumer Relationship Development

ISBN: 9781466660755

Année de publication: 2014

Pages: 219-237

Type: Chapitre d'ouvrage

DOI: 10.4018/978-1-4666-6074-8.CH012 GOOGLE SCHOLAR
La source de données: Scopus