Personally engaged with retail clients: Marketing 3.0 in response to new consumer profiles

  1. Jiménez-Zarco, A.I.
  2. Martínez-Ruiz, M.P.
  3. Izquierdo-Yusta, A.
Liburua:
Handbook of Research on Retailer-Consumer Relationship Development

ISBN: 9781466660755

Argitalpen urtea: 2014

Orrialdeak: 219-237

Mota: Liburuko kapitulua

DOI: 10.4018/978-1-4666-6074-8.CH012 GOOGLE SCHOLAR
Datuen iturria: Scopus