El perfil psico-sociológico y demográfico del consumidor mexicano
ISSN: 2448-6515, 0186-7210
Datum der Publikation: 2013
Titel der Ausgabe: 84
Ausgabe: 28
Nummer: 3
Seiten: 681-710
Art: Artikel
Andere Publikationen in: Estudios demográficos y urbanos
Zusammenfassung
Although 80% of the world's population lives in emerging markets and developing countries, such as Mexico, there is a dearth of research on consumers in these countries. The aim of this study is to determine the profile of the Mexican consumer based on psycho-sociological variables such as ethnocentrism, cultural openness, patriotism, collectivism and demographic characteristics. To this end, information was gathered from a sample of 274 consumers. A factor analysis was conducted of the main components and a cluster analysis undertaken whereby individuals were classified into three groups with different psycho-sociological and demographic profiles.
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