El perfil psico-sociológico y demográfico del consumidor mexicano

  1. Jiménez Torres, Nadia Huitzilin
  2. San Martín Gutiérrez, Sonia
Aldizkaria:
Estudios demográficos y urbanos

ISSN: 2448-6515,  0186-7210

Argitalpen urtea: 2013

Zenbakien izenburua: 84

Alea: 28

Zenbakia: 3

Orrialdeak: 681-710

Mota: Artikulua

DOI: 10.24201/EDU.V28I3.1450 DIALNET GOOGLE SCHOLAR lock_openSarbide irekia editor

Beste argitalpen batzuk: Estudios demográficos y urbanos

Laburpena

Although 80% of the world's population lives in emerging markets and developing countries, such as Mexico, there is a dearth of research on consumers in these countries. The aim of this study is to determine the profile of the Mexican consumer based on psycho-sociological variables such as ethnocentrism, cultural openness, patriotism, collectivism and demographic characteristics. To this end, information was gathered from a sample of 274 consumers. A factor analysis was conducted of the main components and a cluster analysis undertaken whereby individuals were classified into three groups with different psycho-sociological and demographic profiles.

Datuen iturria: Dialnet