El perfil psico-sociológico y demográfico del consumidor mexicano
ISSN: 2448-6515, 0186-7210
Argitalpen urtea: 2013
Zenbakien izenburua: 84
Alea: 28
Zenbakia: 3
Orrialdeak: 681-710
Mota: Artikulua
Beste argitalpen batzuk: Estudios demográficos y urbanos
Laburpena
Although 80% of the world's population lives in emerging markets and developing countries, such as Mexico, there is a dearth of research on consumers in these countries. The aim of this study is to determine the profile of the Mexican consumer based on psycho-sociological variables such as ethnocentrism, cultural openness, patriotism, collectivism and demographic characteristics. To this end, information was gathered from a sample of 274 consumers. A factor analysis was conducted of the main components and a cluster analysis undertaken whereby individuals were classified into three groups with different psycho-sociological and demographic profiles.
Los documentos del portal se actualizan diariamente. Esta fecha hace referencia a la actualización de la información relacionada con la estructura del portal (personas, grupos de investigación, unidades organizativas, proyectos...).