Marcos teóricos de aplicación para la compra electrónica de moda

  1. Rodríguez Torrico, Paula 1
  2. San Martín Gutiérrez, Sonia 1
  3. San José Cabezudo, Rebeca 2
  1. 1 Universidad de Burgos

    Universidad de Burgos

    Burgos, España


  2. 2 Universidad de Valladolid

    Universidad de Valladolid

    Valladolid, España


II Jornadas de Doctorandos de la Universidad de Burgos: Universidad de Burgos. 10 y 11 de diciembre de 2015
  1. Sarabia Peinador, Luis Antonio (dir.)
  2. Iglesias Río, Miguel Ángel (coord.)

Publisher: Servicio de Publicaciones e Imagen Institucional ; Universidad de Burgos

ISBN: 84-16283-16-8 978-84-16283-18-7 84-16283-18-4

Year of publication: 2015

Pages: 253-262

Congress: Jornadas de Doctorandos de la Universidad de Burgos (2. 2015. Burgos)

Type: Conference paper


The emergence and development of new information technologies (ITs) has changed the way in which individuals conduct their decision-making process. In this context it is necessary to know how buyers behave in an environment in which electronic channels have burst into. Given that one of the most important aspects of research in all disciplines is theory on which it is based and because there are few studies that apply several of these theories to electronic commerce, the main objective of this work is to present, from a multidisciplinary perspective, the theoretical framework that could be applied to study the consumer behavior in electronic channels.