Marcos teóricos de aplicación para la compra electrónica de moda

  1. Paula Rodríguez Torrico 1
  2. Sonia San Martín Gutiérrez 1
  3. Rebeca San José Cabezudo 2
  1. 1 Universidad de Burgos
    info

    Universidad de Burgos

    Burgos, España

    ROR https://ror.org/049da5t36

  2. 2 Universidad de Valladolid
    info

    Universidad de Valladolid

    Valladolid, España

    ROR https://ror.org/01fvbaw18

Book:
II Jornadas de Doctorandos de la Universidad de Burgos: Universidad de Burgos. 10 y 11 de diciembre de 2015
  1. Luis Antonio Sarabia Peinador (dir.)
  2. Miguel Ángel Iglesias Río (coord.)

Publisher: Servicio de Publicaciones e Imagen Institucional ; Universidad de Burgos

ISBN: 84-16283-16-8

Year of publication: 2015

Pages: 253-262

Congress: Jornadas de Doctorandos de la Universidad de Burgos (2. 2015. Burgos)

Type: Conference paper

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Abstract

The emergence and development of new information technologies (ITs) has changed the way in which individuals conduct their decision-making process. In this context it is necessary to know how buyers behave in an environment in which electronic channels have burst into. Given that one of the most important aspects of research in all disciplines is theory on which it is based and because there are few studies that apply several of these theories to electronic commerce, the main objective of this work is to present, from a multidisciplinary perspective, the theoretical framework that could be applied to study the consumer behavior in electronic channels.

Data source: Dialnet