Enriching m-banking perceived value to achieve reuse intention

  1. Prodanova, J.
  2. Ciunova-Shuleska, A.
  3. Palamidovska-Sterjadovska, N.
Journal:
Marketing Intelligence and Planning

ISSN: 0263-4503

Year of publication: 2019

Volume: 37

Issue: 6

Pages: 617-630

Type: Article

DOI: 10.1108/MIP-11-2018-0508 GOOGLE SCHOLAR
Data source: Scopus