Enriching m-banking perceived value to achieve reuse intention

  1. Prodanova, J.
  2. Ciunova-Shuleska, A.
  3. Palamidovska-Sterjadovska, N.
Revue:
Marketing Intelligence and Planning

ISSN: 0263-4503

Année de publication: 2019

Volumen: 37

Número: 6

Pages: 617-630

Type: Article

DOI: 10.1108/MIP-11-2018-0508 GOOGLE SCHOLAR
La source de données: Scopus