Tell me what they are like and I will tell you where they buy. An analysis of omnichannel consumer behavior

  1. Rodríguez-Torrico, P.
  2. San José Cabezudo, R.
  3. San-Martín, S.
Computers in Human Behavior

ISSN: 0747-5632

Year of publication: 2017

Volume: 68

Pages: 465-471

Type: Article

DOI: 10.1016/J.CHB.2016.11.064 GOOGLE SCHOLAR