Tell me what they are like and I will tell you where they buy. An analysis of omnichannel consumer behavior

  1. Rodríguez-Torrico, P.
  2. San José Cabezudo, R.
  3. San-Martín, S.
Aldizkaria:
Computers in Human Behavior

ISSN: 0747-5632

Argitalpen urtea: 2017

Alea: 68

Orrialdeak: 465-471

Mota: Artikulua

DOI: 10.1016/J.CHB.2016.11.064 GOOGLE SCHOLAR
Datuen iturria: Scopus