Developing successful cause-related marketing campaigns through social-networks the moderating role of users’ age

  1. Mora, E.
  2. Vila, N.
Aldizkaria:
Total Quality Management and Business Excellence

ISSN: 1478-3371,  1478-3363

Argitalpen urtea: 2020

Alea: 31

Zenbakia: 3-4

Orrialdeak: 373-388

Mota: Artikulua

DOI: 10.1080/14783363.2018.1427504 GOOGLE SCHOLAR
Datuen iturria: Scopus