Developing successful cause-related marketing campaigns through social-networks the moderating role of users’ age

  1. Mora, E.
  2. Vila, N.
Revue:
Total Quality Management and Business Excellence

ISSN: 1478-3371 1478-3363

Année de publication: 2020

Volumen: 31

Número: 3-4

Pages: 373-388

Type: Article

DOI: 10.1080/14783363.2018.1427504 GOOGLE SCHOLAR