Developing successful cause-related marketing campaigns through social-networks the moderating role of users’ age

  1. Mora, E.
  2. Vila, N.
Revista:
Total Quality Management and Business Excellence

ISSN: 1478-3371,  1478-3363

Ano de publicación: 2020

Volume: 31

Número: 3-4

Páxinas: 373-388

Tipo: Artigo

DOI: 10.1080/14783363.2018.1427504 GOOGLE SCHOLAR
Fonte de datos: Scopus