THE PSYCHOLOGICAL LOGIC OF CUSTOMER LOYALTY: TOWARDS AN INTEGRATED CONCEPTUAL FRAMEWORK (SATISFACTION, TRUST AND COMMITMENT)
- Méndez-Aparicio, M.D.
- Jiménez-Zarco, A.I.
- Izquierdo-Yusta, A.
- Martínez-Ruiz, M.P.
ISBN: 9781536194937
Year of publication: 2021
Pages: 163-175
Type: Book chapter
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