THE PSYCHOLOGICAL LOGIC OF CUSTOMER LOYALTY: TOWARDS AN INTEGRATED CONCEPTUAL FRAMEWORK (SATISFACTION, TRUST AND COMMITMENT)

  1. Méndez-Aparicio, M.D.
  2. Jiménez-Zarco, A.I.
  3. Izquierdo-Yusta, A.
  4. Martínez-Ruiz, M.P.
Livre:
Organizational Science: A Global Perspective

ISBN: 9781536194937

Année de publication: 2021

Pages: 163-175

Type: Chapitre d'ouvrage

GOOGLE SCHOLAR
La source de données: Scopus