Publicaciones (12) Publicaciones en las que ha participado algún/a investigador/a

2024

  1. Can the vital cycle explain the circular consumer journey? A historical analysis of the relationship of Spanish Generation X with emblematic brands

    Journal of Historical Research in Marketing, Vol. 16, Núm. 1, pp. 3-24

  2. Insights into the localisation of outlets: The franchising chains

    International Entrepreneurship and Management Journal

  3. The role of digitalization in business and management: a systematic literature review

    Review of Managerial Science, Vol. 18, Núm. 2, pp. 449-491

  4. Wine experience scale: validating the behavior and motivations of Spanish wine tourists

    International Journal of Wine Business Research, Vol. 36, Núm. 1, pp. 103-121

2023

  1. Digitalisation and digital transformation in the social economy: the cases of Anecoop and Consum

    British Food Journal, Vol. 125, Núm. 10, pp. 3489-3505

  2. Implementation of the SDGs by social economy enterprises in the agrifood sector

    British Food Journal, Vol. 125, Núm. 11, pp. 3853-3870

  3. Innovando en Marketing: Metaverso, un análisis 360

    Oikonomics: Revista de economía, empresa y sociedad, Núm. 20, pp. 1-10

  4. La confianza y el compromiso afectivo como factores determinantes en el emprendimiento de estudiantes universitarios. Una construcción en el contexto del marketing relacional educativo

    CIENCIA ergo-sum, Vol. 30, Núm. 2

  5. Metaverse, a holistic vision of the new virtual reality

    Revista empresa y humanismo, Vol. 26, Núm. 2, pp. 99-130

  6. Predicción del Síndrome Informático Visual mediante la adicción a videojuegos en estudiantes chinos y españoles

    Revista Habanera de Ciencias Médicas, Vol. 21, Núm. 5, pp. e4853

  7. The impact of integration of 4.0 technologies in the traditional manufacturing industry: Evidence from furniture sector enterprises in Spain

    New Perspectives and Possibilities in Strategic Management in the 21st Century: Between Tradition and Modernity (IGI Global), pp. 319-348

  8. The influence of food values on satisfaction and loyalty: Evidence obtained across restaurant types

    International Journal of Gastronomy and Food Science, Vol. 33