Publikationen, an denen er mitarbeitet María Pilar Martínez Ruiz (56)

2021

  1. Determinantes da experiência do cliente com serviços eletrônicos: O caso das universidades online

    Revista Brasileira de Gestao de Negocios, Vol. 23, Núm. 1, pp. 1-20

  2. Digital Marketing Strategies for Business Companies at B2b and B2c Markets: what Is the Perfect Set of Digital Resources to Improve the Customer Experience?

    [New] Normal Technology Ethics: Proceedings of the ETHICOMP 2021

  3. Studying customer experience and retention using applied data science and artificial intelligence

    Handbook of Research on Applied Data Science and Artificial Intelligence in Business and Industry (IGI Global), pp. 192-222

  4. THE PSYCHOLOGICAL LOGIC OF CUSTOMER LOYALTY: TOWARDS AN INTEGRATED CONCEPTUAL FRAMEWORK (SATISFACTION, TRUST AND COMMITMENT)

    Organizational Science: A Global Perspective (Nova Science Publishers, Inc.), pp. 163-175

2020

  1. Distribución detallista: entorno y situación del sector

    A-tienda: dirección y gestión del punto de venta (Escuela Superior de Gestión Comercial y Marketing, ESIC), pp. 19-43

  2. Editorial: Toward Consumer 4.0 Insights and Opportunities Under the Marketing 4.0 Scenario

    Frontiers in Psychology

  3. Food values, benefits and their influence on attitudes and purchase intention: Evidence obtained at fast-food hamburger restaurants

    Sustainability (Switzerland), Vol. 12, Núm. 18

  4. The influence of food values on post–purchase variables at food establishments

    British Food Journal, Vol. 122, Núm. 7, pp. 2061-2076

  5. The management of archeological sites as tourism resources: The role of information sources

    Destination Management and Marketing: Breakthroughs in Research and Practice (IGI Global), pp. 821-838

2018

  1. Análisis de la formación de la imagen de un destino arqueológico: la influencia de las fuentes de información en la imagen cognitiva, afectiva y única

    Hacia la mejora social, económica y empresarial: avances multidisciplinares en innovación, turismo e ingeniería

  2. Determinantes de la experiencia de cliente en e-servicios: el caso de las universidades virtuales

    Revista Tecnología, Ciencia y Educación, Núm. 9, pp. 11-33