Determinants of clothing repurchase through mobile devices

  1. Paula Rodríguez Torrico 1
  2. Sonia San Martín Gutiérrez 1
  3. Rebeca San José Cabezudo 2
  1. 1 Universidad de Burgos

    Universidad de Burgos

    Burgos, España


  2. 2 Universidad de Valladolid

    Universidad de Valladolid

    Valladolid, España


Esic market

ISSN: 0212-1867

Any de publicació: 2015

Número: 152

Pàgines: 57-100

Tipus: Article

DOI: 10.7200/ESICM.152.0463.2 DIALNET GOOGLE SCHOLAR lock_openAccés obert editor

Altres publicacions en: Esic market


Cites rebudes

  • Cites en Dimensions: 1 (04-04-2023)


  • Ciències Socials: C


(Dades actualitzats a data de 04-04-2023)
  • Cites totals: 1
  • Cites recents: 0


Purchasing clothes via mobile devices is a growing sector. This paper analyzed the cognitive (reputation, guarantee and security & privacy policies) and experiential aspects (aesthetics, interactivity, enjoyment and personalization) that increase customer satisfaction and trust of the mobile buying process as well as customer intention to repeat buying using this same channel. Our analysis used a sample of mobile purchasers a clothing company’s mobile website. The results indicate that the cognitive signals show greater influence than the experiential in relational variables. Satisfaction, meanwhile, is enhanced by the attractiveness of the mobile website and buyer trust. Finally, both satisfaction and trust are key factors in the customer’s intention to repeat buying clothes via mobile devices.

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