El perfil psico-sociológico y demográfico del consumidor mexicano

  1. Jiménez Torres, Nadia Huitzilin
  2. San Martín Gutiérrez, Sonia
Revista:
Estudios demográficos y urbanos

ISSN: 2448-6515,  0186-7210

Año de publicación: 2013

Título del ejemplar: 84

Volumen: 28

Número: 3

Páginas: 681-710

Tipo: Artículo

DOI: 10.24201/EDU.V28I3.1450 DIALNET GOOGLE SCHOLAR

Otras publicaciones en: Estudios demográficos y urbanos

Resumen

Although 80% of the world's population lives in emerging markets and developing countries, such as Mexico, there is a dearth of research on consumers in these countries. The aim of this study is to determine the profile of the Mexican consumer based on psycho-sociological variables such as ethnocentrism, cultural openness, patriotism, collectivism and demographic characteristics. To this end, information was gathered from a sample of 274 consumers. A factor analysis was conducted of the main components and a cluster analysis undertaken whereby individuals were classified into three groups with different psycho-sociological and demographic profiles.

Fuente de los datos: Dialnet