What Drives M-Shoppers to Continue Using Mobile Devices to Buy?

  1. Rodríguez-Torrico, P.
  2. San-Martín, S.
  3. San José-Cabezudo, R.
Journal:
Journal of Marketing Theory and Practice

ISSN: 1944-7175 1069-6679

Year of publication: 2019

Volume: 27

Issue: 1

Pages: 83-102

Type: Article

DOI: 10.1080/10696679.2018.1534211 GOOGLE SCHOLAR lock_openUVADOC editor