What Drives M-Shoppers to Continue Using Mobile Devices to Buy?

  1. Rodríguez-Torrico, P.
  2. San-Martín, S.
  3. San José-Cabezudo, R.
Revue:
Journal of Marketing Theory and Practice

ISSN: 1944-7175,  1069-6679

Année de publication: 2019

Volumen: 27

Número: 1

Pages: 83-102

Type: Article

DOI: 10.1080/10696679.2018.1534211 GOOGLE SCHOLAR lock_openUVADOC editor HANDLE: https://hdl.handle.net/10259/6633 HANDLE: https://hdl.handle.net/10324/39058
Repositorio Institucional de la Universidad de Burgos (RIUBU): lock_openAccès ouvert Handle
La source de données: Scopus