What Drives M-Shoppers to Continue Using Mobile Devices to Buy?

  1. Rodríguez-Torrico, P.
  2. San-Martín, S.
  3. San José-Cabezudo, R.
Aldizkaria:
Journal of Marketing Theory and Practice

ISSN: 1944-7175 1069-6679

Argitalpen urtea: 2019

Alea: 27

Zenbakia: 1

Orrialdeak: 83-102

Mota: Artikulua

DOI: 10.1080/10696679.2018.1534211 GOOGLE SCHOLAR lock_openUVADOC editor