What Drives M-Shoppers to Continue Using Mobile Devices to Buy?
-
Rodríguez-Torrico, P.
-
San-Martín, S.
- San José-Cabezudo, R.
Aldizkaria:
Journal of Marketing Theory and Practice
ISSN: 1944-7175
Argitalpen urtea: 2019
Alea: 27
Zenbakia: 1
Orrialdeak: 83-102
Mota: Artikulua
