What makes services customers say “buy it with a mobile phone”?

  1. San-Martín, S. 1
  2. Prodanova, J. 1
  3. López Catalán, B. 2
  1. 1 Universidad de Burgos

    Universidad de Burgos

    Burgos, España

    ROR https://ror.org/049da5t36

  2. 2 Universidad Pablo de Olavide

    Universidad Pablo de Olavide

    Sevilla, España

    ROR https://ror.org/02z749649

Journal of Services Marketing

ISSN: 0887-6045

Year of publication: 2016

Volume: 30

Issue: 6

Pages: 601-614

Type: Article

DOI: 10.1108/JSM-02-2015-0081 SCOPUS: 2-s2.0-84992134224 GOOGLE SCHOLAR
Data source: Scopus