Building consumer–brand relationships in the channel-mix era. The role of self–brand connection and product involvement

  1. Rodríguez-Torrico, P.
  2. San José Cabezudo, R.
  3. San-Martín, S.
Journal:
Journal of Product and Brand Management

ISSN: 1061-0421

Year of publication: 2024

Volume: 33

Issue: 1

Pages: 76-90

Type: Article

DOI: 10.1108/JPBM-10-2022-4181 GOOGLE SCHOLAR
Data source: Scopus