Building consumer–brand relationships in the channel-mix era. The role of self–brand connection and product involvement

  1. Rodríguez-Torrico, P.
  2. San José Cabezudo, R.
  3. San-Martín, S.
Revista:
Journal of Product and Brand Management

ISSN: 1061-0421

Ano de publicación: 2024

Volume: 33

Número: 1

Páxinas: 76-90

Tipo: Artigo

DOI: 10.1108/JPBM-10-2022-4181 GOOGLE SCHOLAR
Fonte de datos: Scopus