Building consumer–brand relationships in the channel-mix era. The role of self–brand connection and product involvement

  1. Rodríguez-Torrico, P.
  2. San José Cabezudo, R.
  3. San-Martín, S.
Aldizkaria:
Journal of Product and Brand Management

ISSN: 1061-0421

Argitalpen urtea: 2024

Alea: 33

Zenbakia: 1

Orrialdeak: 76-90

Mota: Artikulua

DOI: 10.1108/JPBM-10-2022-4181 GOOGLE SCHOLAR
Datuen iturria: Scopus