What Drives M-Shoppers to Continue Using Mobile Devices to Buy?
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Rodríguez-Torrico, P.
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San-Martín, S.
- San José-Cabezudo, R.
Journal:
Journal of Marketing Theory and Practice
ISSN: 1944-7175
Year of publication: 2019
Volume: 27
Issue: 1
Pages: 83-102
Type: Article
