Publications in collaboration with researchers from Universitat Oberta de Catalunya (28)

2021

  1. Challenge-based learning: how to learn marketing in healthcare studies?

    INTED2021 Proceedings. 15th International Technology, Education and Development Conference, 8 - 9 March 2021, online

2017

  1. Estudio de las expectativas en el área personal para canales online: influencia de la reputación y la adopción de tecnología

    XXXI Annual Meeting of the Academy, AEDEM, Madrid, 7-9 de junio de 2017

  2. Aiming at understanding consumers´behavior in fast-food restaurants: a food values approach

    XXIX Congreso Internacional de Marketing AEMARK, Sevilla, 6-8 de septiembre de 2017

  3. Online distribution strategies: A mix of globalization and diversification in the fashion market

    Mobile Commerce: Concepts, Methodologies, Tools, and Applications (IGI Global), pp. 340-361

  4. Online distribution strategies: A mix of globalization and diversification in the fashion market

    Fashion and Textiles: Breakthroughs in Research and Practice (IGI Global), pp. 515-536

  5. Marketing 4.0: Enhancing consumer-brand engagement through big data analysis

    Socio-Economic Perspectives on Consumer Engagement and Buying Behavior (IGI Global), pp. 94-117

  6. Consumer expectations of online services in the insurance industry: An exploratory study of drivers and outcomes

    Frontiers in Psychology, Vol. 8, Núm. JUL

2016

  1. Private labels at the service of retailers' image and competitive positioning: The case of tesco

    Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy (IGI Global), pp. 104-125

  2. Online distribution strategies: A mix of globalization and diversification in the fashion market

    Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy (IGI Global), pp. 491-512

2014

  1. Personally engaged with retail clients: Marketing 3.0 in response to new consumer profiles

    Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications (IGI Global), pp. 2060-2078

  2. Personally engaged with retail clients: Marketing 3.0 in response to new consumer profiles

    Handbook of Research on Retailer-Consumer Relationship Development (IGI Global), pp. 219-237